Your ecommerce platform, installed on a professional shopping cart software, can exist separately or like a supplement of the normal one. Usually the internet is helpful in comparing items and to get the favourable rates and highest quality. But the study illustrates that exclusively 2% of guests in your internet shop are willing to actually make purchase -purchase is made in the real world, in a stationary store.

Efficient shopping cart software is going to be a guarantee of a productive operation of the online store. It gives the regular shopper an opportunity to compare the goods in a webshop. It also gives comparison systems such as shopzilla.com. Therefore the items you have on sale are advised to be be found in cyberspace- it could turn potential clients’ attention and you could be convinced that they come to your store, otherwise obtaining the item in cyberspace. Efficacious shopping cart software gives comprehensive promotions and promotion choices – such as reduction tokens, single promotions, customer loyalty reductions and fixed percentage discounts. Such shop script would unquestionably prompt the possible consumer to having a closer look at the things you sell.

Nowadays it is very easy to do it! You have to do a few simple steps to set up ows store (you can do everything from within our company using this website). Order a shopping cart software, buy your company name domain (ex pffshop.co.uk), which will be an address of your new webstore. Next buy a hosting for internet store. Finally install an ecommerce software on the webserver (or hire a vendor to do it for you) and start selling using the internet shop. Choosing Pffshop’s subscription model with fee as low as GBP49 / month – you will get all the required elements in this price. All you have to do is to add the products and advertise your new online shop! 

First and foremost you have to provide us with your requirements to order a shopping cart software in our company. For this purpose, please download the attached files which are: a guideline for graphic design /brief/ and layout’s suggestions. Fill them carefully in and send to our company. On this basis we will estimate a value of the service and send it to you (to accept or reject). Prepared documents, please send to info@pffshop.co.uk .

We cannot provide an universal answer to this question – but try our best to do it. The promotion strategy depends, in 95%, on the industry, experience in the market and the budget (probably the last one is the most important factor). The most popular forms are Adwords-campaigns (text advertisements in Google, as well as within their partners’ websites), SEO and promoting your offer in the price comparison systems (if your industry and products fits to this type of emarketing tool – for example products like paintings are not suitable for this form of promotion, but equipment such as TV-sets seems to be the best match). The following steps should be to target the sites and industry catalogues. Then, web forums with topics related to our online shop. And finally we should use conventional forms of advertising – such as ads in newspapers, flyers, billboards and more. In simpler terms: online store should be treated like any other business. Ways to reach and attract customers are very similar.

This is another tough question and it is impossible to give an fitting-all answer. Fixed costs resulting from the conduct of an online store are: a domain(-s) and web server (hosting). If you plan to lease a ecommerce software – also this one (but you can subtract hosting’s cost). The cost of these can be closed in the amount of GBP100 per year (one year subscription fee for Pffshop’s shopping cart software, hosting of your shop and the domain cost all together GBP499 – when you pay in advance). However, it is worth to mention the expenditures on emarketing (SEO, campaign on Adwords, etc.) – those can be as high as several thousand per month.

Using time limited, very reasonably priced offer in Pffshop – you will have your own shop created for just GBP2899. This is a one-time fee and it contains all the services you need – like a professional, unique online store’s layout design. A store we would set up will have all the features that are mentioned on our website. You can choose whether you want to buy a license for your software, or lease our ecommerce software application. But there is no difference in price – which covers a licence or a one-year subscription.

Yes, but only in the field of ideas. If you are not a professional programmer (with skills like XHTML, CSS, and first and foremost – PHP and SQL) as well as graphic designer, you will be forced to hire people with those skills you need in order to set up online store. Another issue is blurred accountability between the developer who installed the store for you and the (anonymous) group of programmers – authors of the free ecommerce / shopping car software. What to do if you have any problems with you store. You have to look for any technical support online, because it is not provided by the software’s authors. Is it all really worth the savings of a few hundred pounds?

When you purchase a license for the ecommerce software, you get the same product, but a different range of additional services. We are talking about the warranty period (12 months vs. the entire period of cooperation), the amount of support from the developers (limited vs. unlimited throughout the period of cooperation), as well as webhosting of your online shop. The last one is calculated in the price of a subscription fee, but it is not in the price of the purchased license (you have to extra pay it – or find a hosting provider on your own).
The key difference between both forms is based on access to the source code of the application. If you purchase a license, you can modify the source code of you ecommerce software (as a result you lose a warranty – but you can do it). When you lease the application, then you do not have any access to the source. You can focus on things like selling – provider is looking after your online store.